Certified Angus Beef brings fun and flavor to home & flower show
Visitors to the Mid-Atlantic Home & Flower show won’t have to wonder “where’s the beef?” They will max out their senses when they hear the sizzle, taste the flavors, smell the savory scents and see all things beef, thanks to Certified Angus Beef LLC.
Certified Angus Beef has signed on as the presenting sponsor for the 2007 Mid-Atlantic Home & Flower Show, Feb. 15-17, at The Virginia Beach Convention Center.
The Certified Angus Beef ® brand, founded in 1978 as the first, fresh beef brand, can be found in many U.S. and international grocery stores and restaurants, including locally in all Farm Fresh stores.
During the show Chef Scott Popovic, Certified Angus Beef’s corporate chef, will be doing cooking demonstrations throughout the show.
Popovic, a cum laude graduate of the prestigious Johnson and Wales University in Charleston, S.C., is well known and respected in the culinary world. He came to Certified Angus Beef with experience at some of Cleveland’s finest establishments: XO Restaurant and Bar, Moxie, Ritz-Carlton, and Fire Food and Drink. Before coming to Cleveland, Popovic cooked at N9NE in Las Vegas’ Palms Casino, Aureole at Mandalay Bay in Las Vegas and Magnolia’s in Charleston, S.C.
As corporate chef for the Certified Angus Beef ® brand, he shares product information, preparation tips and recipes with consumers at events, food shows and media appearances. He also works with chefs to put research-based knowledge to work in their kitchens through innovative and profitable meal solutions.
Popovic’s cooking demonstration times include: noon, 3:30 p.m., and 6 p.m., Friday, Feb. 15; 11:30 a.m., 2:30 p.m., 4:30 p.m. and 6:30 p.m., Saturday, Feb. 16; and 11 a.m., 1:30 p.m., and 3:30 p.m., Sunday, Feb. 17.
Throughout the course of the show, guests can sample Certified Angus Beef ® brand top sirloin and receive coupons that may be used at local Farm Fresh stores.
Also, the Certified Angus Beef ® brand will be sponsoring a drawing with a grand prize of "Beef for a Year" in which the winner will receive $50 coupons for Certified Angus Beef ® products at any local Farm Fresh stores for 12 months, a $600 value. Entries will be taken at the Certified Angus Beef ® cooking demonstration area.
Guest will want to stop by early, as in addition to the first 1,000 show guests daily receiving a cookbook, the first 200 attendees to the Certified Angus Beef ® booth each day will also receive a bottle of Lea & Perrins Worcestershire Sauce. The booth will also feature an opportunity for show attendees to create their own custom spice blends that can be used on Certified Angus Beef® brand steaks.
Certified Angus Beef LLC is a nonprofit subsidiary of the American Angus Association. The Certified Angus Beef ® brand is the largest, most successful brand of beef that can be found at more than 13,500 businesses in 30 countries. More than 1.6 million pounds are sold daily through foodservice and grocery channels, generating an estimated $2.5 billion in consumer sales annually.
A visit to www.certifiedangusbeef.com offers visitors free recipes, cooking tips and nutritional information.